- CEO of SoFi
About Anthony Noto
Anthony is the CEO of SoFi and serves on its board of directors. Before joining SoFi, he served as chief operating officer of Twitter since November 2016, and as its chief financial officer when joining the company in July 2014. Prior to Twitter, Anthony served for almost four years as co-head of global TMT investment banking at Goldman Sachs. He joined Goldman Sachs in 1999, was named partner in 2004, and served as the head of communications media and Internet equity research. Before returning to Goldman, Anthony spent almost three years as chief financial officer of the National Football League.
A graduate of the U.S. Military Academy, Anthony also holds a masters of business administration from the University of Pennsylvania’s Wharton School.
SoFi’s mission is to help people reach financial independence to realize their ambitions.
And financial independence doesn’t just mean being rich—it means getting to a point where your money works for the life you want to live.
Everything we do is geared toward helping our members get their money right. We’re constantly innovating and building ways to give our members what they need to make that happen.
How It Works
A modern take on your money.
SoFi is a different kind of finance company whose goal is to help people get their money right. Our products are built around our members—so that they have the tools they need to take control of their financial futures.
While we do offer many of the same products and services as traditional financial institutions, SoFi is not a bank. We’re still held to high regulatory and compliance standards—and have teams across the company dedicated to protecting our members’ money and information.
Get Your Money Right®
Getting your money right means different things to different people. For some, it means being debt free. For others, it means finally being able to buy a home. But no matter what it means to you, we believe there are four key principles to help anyone start.
The SoFi Philosophy
• Attack debt with a plan.
• Always have a safety net.
• Put your money to work.
• Save for retirement (and other goals).
Our Members Matter
Our #1 priority is putting members first—it’s even one of our company values. If our members are successful, we’re successful. That’s why wve offer exclusive member benefits at no cost.