Fawry - Financial Services Firm of the Year
Ashraf is a technology business expert with more than 20 years of experience in finance and IT. He founded and currently serves as the CEO of Fawry, Egypt’s largest Electronic Payment Network. With a vision to enable electronic financial services nationwide, Ashraf established Fawry and led it to be one of the fastest growing ventures in the Middle East.
Prior to founding Fawry, Ashraf spent 10 years leading sales at IBM Egypt and later oversaw the growth and success of Raya Holding, one of Egypt’s leading Technology conglomerates, in his capacity as CEO, where he directed operations, finance, and business development for several years. Ashraf holds an MBA from Leeds University in the United Kingdom.
It began with an idea. A vision to bring electronic bill payment to a country where traffic congestion and complex procedures were daily challenges plaguing consumers. A solution to support the pressing need for convenience and easy payment alternatives. This idea was the brainchild of technology expert Ashraf Sabry, and from the mind of a visionary, Fawry was born.
Established in 2008, Fawry has since grown to become a premier provider of banking and payment technology services in Egypt. After introducing 5,000 Points of Sale (POS) machines by 2010, Fawry was able to make its services available for bank payments. This allowed for quick and efficient bill transactions through traditional banking channels, a cornerstone service that has since propelled the company to the heights of the digital payment solutions space.
Since then, we have strived and succeeded in introducing service offerings tailored to the needs of our significant customer base, now comprised of over 35 million users.
Over Fawry’s 12 years of operation, we have managed to extend the reach of our offerings to consumers, enterprises, SMEs, and financial institutions, with our alternative digital payments, supply chain solutions, and mobile wallets rapidly gaining popularity.
And the journey continues. With the launch of Fawry FMCG, Fawry Accept, and the myFawry consumer app across smartphone platforms, we are able to diversify our product offering, meet the evolving needs of our users, and incorporate a greater number of merchants and consumers into Fawry’s fast-growing user base.
As the leading provider of e-payments and digital finance solutions, Fawry spearheads accessible, reliable, and high-value propositions for the benefit of millions of banked and unbanked users across the nation.
In an ever-changing world, we make sure that our family is always ready to take on new responsibilities, bring new solutions to the market, and all the while grow as impactful members of our society.
Our mission is to serve as innovation-driven conduits of financial inclusion and technological empowerment by creating an all-encompassing virtual business platform, ensuring nationwide access to world-class digital payments solutions for individuals, businesses, and SMEs alike.